Original Research

Strategies to establish rapport during online management coaching

Salome van Coller-Peter, Linda Manzini
SA Journal of Human Resource Management | Vol 18 | a1298 | DOI: https://doi.org/10.4102/sajhrm.v18i0.1298 | © 2020 Salome van Coller-Peter, Linda Manzini | This work is licensed under CC Attribution 4.0
Submitted: 05 November 2019 | Published: 29 October 2020

About the author(s)

Salome van Coller-Peter, University of Stellenbosch Business School, Stellenbosch University, Cape Town, South Africa
Linda Manzini, University of Stellenbosch Business School, Stellenbosch University, Cape Town, South Africa

Abstract

Orientation: Online coaching (via a range of technologies) is becoming a preferred option as more and more coaches and clients embrace technology-enabled environments. One of the fundamental skills of coaching is the ability of the coach to build rapport with the client.

Research purpose: The purpose of this study was to explore ways in which rapport can be established between the coach and the client during online management coaching.

Motivation for the study: The authors believe that the creation of rapport online between the coach and the client cannot be left to evolve naturally and that the building of rapport requires the parties to invest intentionally to create connection and chemistry. Hence, this question: What can be done to optimise the rapport between client and coach during e-coaching?

Research approach/design and method: To obtain primary data for this qualitative study, semi-structured interviews were conducted with six coaches and six clients who had experienced at least four online management coaching sessions without meeting the client or coach face to face.

Main findings: This article provides practical strategies on how to build rapport during online coaching. With explicit articulation and consistent application, these strategies can help to improve interpersonal connection between coach and client.

Practical or managerial implications: This study offers strategies to establish rapport between coach and client during online management coaching.

Contribution/value-add: The results of this study inform the practice of online coaching as well as the design of coaching programmes for the future.


Keywords

e-coaching; nonverbal cues; online interpersonal communication; online management coaching; rapport; verbal cues

Metrics

Total abstract views: 11089
Total article views: 13218

 

Crossref Citations

1. Choosing a coach: the influence of age, gender and experience in shaping preferences for business coaches
Adrian Furnham, Simmy Grover, Alastair McClelland
Coaching: An International Journal of Theory, Research and Practice  vol: 16  issue: 2  first page: 139  year: 2023  
doi: 10.1080/17521882.2022.2112967

2. The impressions of industrial psychologists of their proficiency as coaches
Inge-Amé de Bruin, Lené I. Graupner
SA Journal of Human Resource Management  vol: 22  year: 2024  
doi: 10.4102/sajhrm.v22i0.2302

3. The role of relational mechanisms in the executive coaching process on client outcomes in distance coaching relationships
Frankie J. Weinberg, Mary M. Hausfeld
Journal of Managerial Psychology  vol: 39  issue: 6  first page: 695  year: 2024  
doi: 10.1108/JMP-02-2023-0073

4. Using Diverse Perspectives to Evolve a Higher Education Coaching Programme
Helen Smith
International Journal of Human Resource Development: Practice, Policy and Research  vol: 9  issue: 1  first page: 31  year: 2025  
doi: 10.2478/ijhrd-2025-0004

5. Employee communication channels and social ties in organisations when teleworking and working on-site: a latent profile analysis
Jurgita Lazauskaite-Zabielske, Ieva Urbanaviciute, Arunas Ziedelis, Rita Jakstiene
Employee Relations: The International Journal  vol: 46  issue: 8  first page: 1723  year: 2024  
doi: 10.1108/ER-01-2024-0048

6. Defining digital coaching: a qualitative inductive approach
Sandra J. Diller, Jonathan Passmore
Frontiers in Psychology  vol: 14  year: 2023  
doi: 10.3389/fpsyg.2023.1148243

7. Usability, acceptance, and the role of realism in virtual humans for breathing exercise training
Sanobar Dar, Aniko Ekart, Ulysses Bernardet
Scientific Reports  vol: 15  issue: 1  year: 2025  
doi: 10.1038/s41598-024-82886-7

8. Determinants and trends of executive coaching effectiveness in post-pandemic era: A critical systematic literature review analysis
Lidia Plotkina, Subramaniam Sri Ramalu
Management Review Quarterly  vol: 75  issue: 3  first page: 2067  year: 2025  
doi: 10.1007/s11301-024-00428-x

9. Healthcare workers’ experience of a coach-led digital platform for better well-being
R. O’Donovan, C. Loughnane, J. Donnelly, R. Kelly, D. Kemp, L. McCarthy, G. Offiah, A. Sweeney, A.P. Duggan, P.J. Dunne
Coaching: An International Journal of Theory, Research and Practice  vol: 17  issue: 2  first page: 207  year: 2024  
doi: 10.1080/17521882.2024.2304793

10. A systematic literature review of digital coaching: insights for learning and development in the workplace
Jonathan Passmore, Fabiana Memmolo, David Tee
Journal of Work-Applied Management  first page: 1  year: 2025  
doi: 10.1108/JWAM-04-2025-0061

11. Patients' perspectives of the digital counselling competence of healthcare professionals—A qualitative descriptive study
Petra Suonnansalo, Juulia Kaihlaniemi, Outi Kähkönen, Anne Oikarinen
Journal of Clinical Nursing  vol: 33  issue: 11  first page: 4408  year: 2024  
doi: 10.1111/jocn.17354

12. Effectiveness of the forced usage of alternative digital platforms during the COVID-19 pandemic in project communication management
Sigal Kordova, Ron S. Hirschprung
Heliyon  vol: 9  issue: 11  first page: e21812  year: 2023  
doi: 10.1016/j.heliyon.2023.e21812

13. Leader competencies for building psychological safety in hybrid teams: A South African FMCG sector study
Ntando Ngubane, Gloria Mbokota
South African Journal of Business Management  vol: 56  issue: 1  year: 2025  
doi: 10.4102/sajbm.v56i1.4802