Original Research

"Are they really satisfied?": An exploration of issues around employee satisfaction assessment strategies

Michael Townsend, Errol Sundelowitz, Karel Stanz
SA Journal of Human Resource Management | Vol 5, No 1 | a105 | DOI: https://doi.org/10.4102/sajhrm.v5i1.105 | © 2007 Michael Townsend, Errol Sundelowitz, Karel Stanz | This work is licensed under CC Attribution 4.0
Submitted: 30 November 2007 | Published: 30 November 2007

About the author(s)

Michael Townsend, University of Johannesburg, South Africa
Errol Sundelowitz, University of Johannesburg, South Africa
Karel Stanz, University of Johannesburg, South Africa

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Abstract

The aim of the study was to conduct an exploration into the issues around the employee satisfaction strategy and tool being utilised by a large public utility in South Africa. A mixed method approach was applied incorporating focus groups, individual interviews, and a questionnaire. The results indicate that staff are not satisfied with the existing strategy, are reasonably comfortable with the dimensions being measured but clearly want to see a qualitative aspect added. Major areas of concern are: lack of feedback, little or no action plans linked to the results and a lack of a genuine concern for employee satisfaction.

Keywords

Employee satisfaction; instrument evaluation; mixed methods

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